As Senior Graphic Designer and Head of Audiovisual Creation at Canal 2 International, I led the visual and motion design campaign for the 13th edition of Canal 2’Or, Cameroon’s premier music and entertainment awards show. After a hiatus due to the COVID-19 pandemic, the 2021 edition returned with the theme “Unmasking Our Talents” — a symbolic nod to the post-pandemic era and a celebration of artistic resilience.

I conceptualized and produced the event’s teaser, which featured a 3D representation of the COVID-19 virus wearing a mask. The virus is absorbed into a protective bubble that morphs into the iconic Canal 2’Or golden sphere — a visual metaphor for cultural rebirth. This teaser set the tone for the entire campaign.

My responsibilities included:

• Producing the full video campaign: teaser, reveal, and event spot.

• Creating promotional capsules for nominees, voting mechanisms, and calls to action on the event’s Facebook page.

• Designing the full broadcast graphics package: animated logo, opening and closing credits, segment jingles, and on-screen branding.

All visuals were crafted using Adobe Photoshop and Illustrator, while the motion graphics and video content were developed in After Effects and Premiere Pro, with a strong emphasis on animatics built around the event’s logo.

The main challenge was to visually capture the emotional weight of the post-COVID context while reigniting public enthusiasm for live cultural events. The result was a vibrant, emotionally resonant campaign that honored the talents of Cameroonian artists and reconnected audiences with the joy of celebration.